The Lasso Blog
Notes on being the answer.
July 17, 2026What Is Answer Engine Optimization (AEO)? A Plain-English Guide for Consumer Brands
AEO is the practice of making your brand visible and recommended inside AI-generated answers. Here's what it is, how it differs from SEO, and why it matters for D2C brands right now.
July 17, 2026How AI Engines Decide Which Brands to Recommend
ChatGPT, Perplexity, and Google AI Overviews each assemble product recommendations differently. Here's what the evidence says about where each engine looks — and what that means for your brand.